Capture What You Feel, Not What You See

About

I’m Markus Van Meter — a photographer, storyteller, and one-man army behind brand strategy, media production, and digital marketing. At the heart of everything I do is the belief that great content drives real connection.

I’ve spent the last 13 years living and working on Colorado’s Western Slope. This region isn’t just where I live—it’s the source of much of my creative vision. From my years as Destination Tourism Marketing Director for the City of Ouray to my time working as a cowboy on Ralph Lauren’s Double RL cattle ranch, I’ve seen how identity, place, and story come together to shape a brand.

That’s what I bring to the table.

Whether I’m capturing a rancher at work, producing a campaign for a small business, or ghostwriting a book for a leading voice in holistic health, it all starts with listening, observing, and telling the truth through image and word.

Photography is the foundation of my work. It informs everything else—design, strategy, storytelling. I’m not interested in chasing trends. I want to create timeless media with soul—something honest, something lasting. That’s the spirit behind The Western Lensman, my fine art magazine and visual archive of the American West.

Today, I split my time between photography, branding consultation, publication work, and managing digital footprints for select clients. I shoot, write, design, film, edit, and strategize—always with intention.

If you’re here to see the work or if you’re a brand that’s ready to build with depth, welcome. This is the good stuff.