Capture What You Feel, Not What You See

About

I’m Markus Van Meter — a photographer, storyteller, and creative director shaping brand strategy, media production, and digital marketing. At the heart of everything I do is a simple belief: great content creates real connection.

For the last 13 years, I’ve lived and worked on Colorado’s Western Slope. This region isn’t just home — it’s the wellspring of my creative vision. From serving as Destination Marketing Director for the City of Ouray to working as a cowboy on Ralph Lauren’s Double RL Ranch, I’ve seen firsthand how identity, place, and story come together to shape a brand.

That’s what I bring to the table.

Whether I’m photographing a rancher at work, producing a campaign for a small business, or ghostwriting a book, it all starts the same way: listening, observing, and telling the truth through image and word.

Photography is the backbone of my work — it informs design, strategy, and storytelling. I’m not here to chase trends. My focus is timeless media with soul: content that’s honest, lasting, and true to the people and places it represents. That’s the spirit behind The Western Lensman, my fine art magazine and visual archive of the American West.

Today, I split my time between photography, brand consulting, publication work, and managing digital footprints for a few select clients. I shoot, write, design, film, edit, and strategize — always with intention.

If you’re here to see the work — or you’re a brand ready to build with depth — welcome.